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Category: Analytics
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2026 ChatGPT Ads Predictions
“I kind of think of ads as a last resort for us as a business model.” — Sam Altman, 2024 On January 16, 2026: OpenAI announced it will begin testing ads in ChatGPT. While the pilot is currently invitation-only for major partners, we’ve all seen this movie before. PREDICTIONS ADVICE FOR BRANDSIf you can access…
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It’s Time For Agencies to Start Investing In Clients
I worked with a public company trading at roughly 8x price-to-sales. That means the market valued every $1 of new annual revenue at $8 of equity value. The value created for shareholders was massive. Yet, the agency’s fees remained a flat, single-digit percentage of the media budget. This is the irony of the agency model.…
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Challenger Brands Should be Watching AI Closely
AI’s evolution from offline to real-time retrieval will change which brands get found. Using Revere’s Brand Luminaire platform, I compared GPT-5.1’s Offline vs. Search-Enabled rankings for the Top 10 CRM brands. The top six barely moved. But the next nine challenger brands showed real volatility—the kind of shifts that can materially impact lead volume. A…
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The AI Vortex Will Elevate and Accelerate Your B2B Marketing
There’s been a lot written about AI being an agency job-killer. What if we made AI a job creator? The AI Vortex creates a powerful real-time feedback and influence loop that accelerates all elements of B2B marketing…and it requires a full-suite of ad-industry experts to master. In our latest digital publication, we write about how…
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AI Is My Gym Bro
AI is my gym bro. For those who don’t worship at the Iron Temple, the “gym bro” is a “partner” you lift weights with. A good gym bro keeps your workout on pace. My AI gym bro relationship happened by accident. I was admiring the work of Joe Burns and on a whim, opened the…
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AI Made My Analytics 6X Faster
Well, actually, an AI analyst pulled data from Google Analytics and then made this chart 6X faster.