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Category: Media Planning
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It’s Time For Agencies to Start Investing In Clients
I worked with a public company trading at roughly 8x price-to-sales. That means the market valued every $1 of new annual revenue at $8 of equity value. The value created for shareholders was massive. Yet, the agency’s fees remained a flat, single-digit percentage of the media budget. This is the irony of the agency model.…
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Brands will increase spend across low-cpm, mid-tier and long-tail podcasts in 2026
My iPhone auto-downloaded 13 podcasts this week via Apple Podcasts.That’s ~91 “delivered” ads at roughly a $30 CPM. Of those downloads, I listened to just 4 episodes—and skipped about 80% of the ads.In total, I actually played 6 ads. That’s a 93% drop-off from delivered to heard.👉 Which means advertisers effectively paid ~$455 CPM to…
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Three AI Tools I Used Everyday At An Agency
Don’t fear AI. Learn to use it.
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Is Your Meta Awareness Campaign DOOMed?
Which campaign types stand a chance against “DOOMscrolling?”
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Use Attention To Drive Over a 7X Increase In Media Efficiency
Brands That Focus On the Cost of Effective Advertising Will Outperform the Competition
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The Media GainZ Matrix: Innovation Risk and Reward
Together, Innovation and Optimization Can Create Sustainable Growth