BOOK US
Category: Media Buying
-
2026 ChatGPT Ads Predictions
“I kind of think of ads as a last resort for us as a business model.” — Sam Altman, 2024 On January 16, 2026: OpenAI announced it will begin testing ads in ChatGPT. While the pilot is currently invitation-only for major partners, we’ve all seen this movie before. PREDICTIONS ADVICE FOR BRANDSIf you can access…
-
It’s Time For Agencies to Start Investing In Clients
I worked with a public company trading at roughly 8x price-to-sales. That means the market valued every $1 of new annual revenue at $8 of equity value. The value created for shareholders was massive. Yet, the agency’s fees remained a flat, single-digit percentage of the media budget. This is the irony of the agency model.…
-
Brands will increase spend across low-cpm, mid-tier and long-tail podcasts in 2026
My iPhone auto-downloaded 13 podcasts this week via Apple Podcasts.That’s ~91 “delivered” ads at roughly a $30 CPM. Of those downloads, I listened to just 4 episodes—and skipped about 80% of the ads.In total, I actually played 6 ads. That’s a 93% drop-off from delivered to heard.👉 Which means advertisers effectively paid ~$455 CPM to…
-
AI Made My Analytics 6X Faster
Well, actually, an AI analyst pulled data from Google Analytics and then made this chart 6X faster.
-
Twitter’s Massive Revenue Potential and Brand Safety CPM Discount
X’s Attention Scores Could Fetch a 5.7x Increase in CPM Pricing
-
Is Your Meta Awareness Campaign DOOMed?
Which campaign types stand a chance against “DOOMscrolling?”
-
Use Attention To Drive Over a 7X Increase In Media Efficiency
Brands That Focus On the Cost of Effective Advertising Will Outperform the Competition