Grow Faster. Die Slower.

Adapt. Evolve. Thrive.

We are a fiduciary for your media investments.

ABOUT US

The tardigrade is the most resilient creature in the animal kingdom. It can adapt and survive in nearly any environment – including the vacuum of space.

The dominance of big tech has created a vacuum in the agency ecosystem. Today, no one takes responsibility for advertising’s purpose: Helping brands grow faster, or die slower.

We’re here to fill the void and help you adapt to this new reality. We’re here to grow your brand through better paid media.

We are former media agency leaders from IPG/Omnicom, Publicis, WPP, Havas and independents. We have centuries of collective experience across strategy, planning, buying and analytics. You have seen our work for clients like Amazon, Unilever, Sanofi, Mike’s Hot Honey and Smartsheet.

We work with friends, agencies, brands, data and technology companies on transforming advertising from an expense to an investment.

Insights from a 1-week audit unlocked:

+23% Media ROI

+8% Revenue Growth

+$648 Million Market Cap (Based on P/S Ratio)

OUR SERVICES

Introductory Media audits

Share your media plans and within a week we will identify how to make your budgets work at least 15% harder.

AI PERCEPTION and Influence

AI has fundamentally changed the consumer journey. We measure how AI perceives your brand and develop campaigns to influence AI’s recommendations.

Bespoke Media Strategy, Planning, Buying & Analytics

World-class talent without the overhead or sluggish response-time of large agencies. Let’s build the right solution for you, together.

AGENCY AND TECHNOLOGY PARTNERSHIPS

We partner with agencies, data and technology companies on winning, keeping and growing clients.

Let’s talk.